By: Rashid Sami

Tough policies with reference to the mini-screen and its overall future is yet to be outlined by the present government, sarkari attitude towards the electronic media does seem promising. In the last two seminars in Islamabad on the subject there has been a great debate on the role of the official and the private sector. Despite personal attacks on each other the participants had a consensus on the formation of a regulatory board. As discussed earlier in these columns one had stated how sarkari restrictions affected the media in the new global era especially with reference to the media wars in the region. The first private channel NTM due to the absence of properly defined regulations, became a source of riches for some and rags for the lesser fortunate. The question which now arises is whether we should open up opportunities in the filed of electronic media without a well-defined set of rules and regulations.

Now that a major part of television is privatized and new channels are being speculated, the image of the country and the local media and interests of all concerned need to be protected.

It is unfortunate but there are allegations by many private producers and investors against an advertising agency, a part of a media business group, of owing almost 20 million to them. A marketing firm belonging to the same media group is also said to be turning there back on written agreements with private producers. It is alleged that this marketing firm sings an agreement thus ‘blocking’ a television production without giving a transmission date. Only the fortunate who do not sign the agreement are able to negotiate it with other ‘investors’ otherwise small private producers not only suffer financial loss but their production idea and treatment is also ‘stolen’.

The regulatory board, if formed, must consider all the facts and figures and also the past and present record of all concerned. These mal-practices may result in a devastating chain reaction and need to be monitored in order to protect the artists, performers, writers and production people. Fate of the new. Now coming to the programming. Last week saw coverage of Basant on almost regular basis. Basant Hangama, Boom Boom Boom Bastic and coverage of stage programmes organized by Teleworld and Eveready were amongst the programmes telecast. It is unjust to telecast these programmes during the prime time as worldwide prime time entertainment programming consists of a bouquet of 20-25 programmes. To telecast run of the mill stage programmes with the same artists is unethical. Advertisers and media bying companies should also realize that ratings of such programmers in our part of the world is minimum and it would be unprofessional to advise sponsors to place there commercials in such programmes. Dilbar Heights a serial, has started on a promising note. Directed by young Azfar Ali and written by veteran Mohammed Ahmed, Dilbar Heights was initially written and produced as a long play but was re-written as a 25 minute, 13 episode serial. It is a story of an apartment building where misunderstanding is created by an anonymous letter, thus interesting situations are created between its inhabitants consisting of all ages. Cast includes Nadeem Jafri, Sadia Husain, Qazi Badar Khalil and Nadeem Mera Ghar Aik Whirpool ha cluded on PTV network and three episodes to go on World. Yasir Akhtar commendable job on a simple story and Ghazanfar Ali and Fahad Alam have completed of marketing mustic musical albums. They plan to make a video music numbers and them locally and intern ally.

Finally Dabey Pa long play in two part telecast on PTV World after a year. With the including Rahat Ki Rubina Ashraf. Hum and debutant Hasan A the story revolve to spoiled boy, played with Hasan, who cannot compe a stepmother and brother interesting story written an artistes doing justice.