By: Rashid Sami
Television, a major source of pews and entertainment for the  masses, first lost its value to the glare of the video films from across the border in the seventies, and finally to the ravishing satellite channels in the nineties. According to the latest Gallup polls, 53 percent of Karachi walls and 22 percent of the total urban population is now tuned to cable and satellite for television viewing. The viewer-ship has risen simply from 15 per cent in Karachi and 6 per cent in urban areas over the last four years.

Dominated by the Indians, these channels had not only superseded our television under the sakari custodianship in terms of quality, depth and presentation/technical innovation, they also took over the mini-screen catering to the Urdu viewer-ship. Untill recently the private sector in the country could not succeed in launching a Pakistani based news/entertainment channel owing basically to the red tapism and party to partiality of the main media players.

Indus Vision, a Pakistani based entertainment, satellite channel was launched recently. The twenty-four hour international and independent satellite channel with a major tilt on Pakistani content as being aired from Hong Kong through Asia Sat 3. headed by Ghazanfar Ali, the channel started its test transmission in December 2000 and after a successful test-run, the channel has formally launched six hours of entertainment programming from 12th March 2001. The channel has a fresh look to it. The programming done by a comapatively younger but experienced team, speaks for itself as the colours, treatment, script and angles are almost parallel  to any other satellite programming. The graphics are innovative with spunk that complements the mood of the channel.

There is a whole list of fresh programmes being aired from Indus Vision. Chalet Chalte, a forty five-minutes serial staring Nadeem, Natasha, Abdullah and Mitra is scripted by Naila Ansari and is directed by Farooq Mengal.

The storyline revolves around a middle-aged billionaire who is